Vice President, International Market Development/Strategic Marketing & Communications, Forestry Innovation Investment
Vice President, Market Development, Forestry Innovation Investment
Sonya leads domestic and international marketing and communications strategies to strengthen and expand North American and overseas market recognition of BC’s and Canada’s forest practices and products. Working closely with forest sector companies, trade associations, research institutes, government agencies, design and construction interests, Sonya drives market development initiatives on forest management and reputation, product and building solutions, as well as aligns priorities around issues and brand challenges in the marketplace.
Sonya has a Master’s Degree in Business Administration majoring in International Marketing from European University (now called EU Business School), and an Undergraduate Degree in Modern Languages (German, Spanish and Japanese) from McGill University in Montreal. Having worked in Japan, Europe and North America, Sonya has over 30 years of experience developing and managing market development and communications programs in the logistics, information technology and forestry sectors.