Vice President, International Market Development/Strategic Marketing & Communications, Forestry Innovation Investment
Sonya leads domestic and international marketing and communications strategies that encourage wood as a primary choice for construction and daily living while expanding North American and overseas market recognition of BC’s and Canada’s world-class forest practices and products. Working closely with forest-sector companies, trade associations, research institutes, government agencies, design and construction interests, Sonya aligns marketing and communications initiatives on forest management and reputation, product and building solutions, as well as drives priorities around issues and brand challenges in the marketplace.
Sonya has a Master’s Degree in Business Administration majoring in International Marketing from European University (now called EU Business School), and an Undergraduate Degree in Modern Languages (German, Spanish and Japanese) from McGill University in Montreal. Having worked in Japan, Europe and North America, Sonya has over 25 years of experience developing and managing marketing and communications programs in the logistics, information technology and forestry sectors.